Le nostre conoscenze
La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.
Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
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Analytical culture: The key to unlocking big data’s potential?
We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining
What you need to know about China eCommerce
Are you ready to capture the China eCommerce opportunity? Here are six characteristics you need to know about China eCommerce
Capping Uber numbers in NYC: the first of a wave of regulatory interventions?
Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents
Breaking the habit: finding growth amid boring consumer behaviours
Why substitution is much easier than creating major shifts in consumption
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Don't blame it on the weather, man!
5 ways retailers can avoid getting burnt by summer
We lowered prices. That didn’t work, so now we’re raising them
In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?
Wake up and smell the coffee delivery
Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China. Why is this significant?
The secretly-strategic-shortage-solving function
Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business
Escape velocity
The latest quarterly results from Amazon were truly eye-catching with quarterly income of $2.5bn – more than double many analysts’ expectations. One wonderful quote from Macquarie summed up the results beautifully...