Le nostre conoscenze

La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.

Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.

Per accedere a tutti i report sull'esperienza e sulle competenze dei nostri partner, vi invitiamo a iscrivervi alle pubblicazioni di OC&C
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lunedì 7 gennaio 2013

Would you trust a machine?

This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers

mercoledì 12 dicembre 2012

Christmas cheer?

Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative

mercoledì 17 ottobre 2012

The great leap frog

E-commerce is a channel that everyone knows is important. However we believe that it is still frequently underestimated and opportunities are left on the table for retailers and consumers alike. It is not just a channel to sell to consumers – it fundamentally changes the interaction dynamic in consumer businesses

mercoledì 22 agosto 2012

Top of the shops

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

domenica 15 luglio 2012

Time to re-think Hong Kong in your China strategy?

Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene

lunedì 2 luglio 2012

The dawn of the e-tailers

OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands

lunedì 21 maggio 2012

The big leagues

The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions

giovedì 1 marzo 2012

Elephants can dance

Many industry-leading corporations grow systematically slower than they should – underperforming their sector’s growth and being outperformed by smaller, more nimble competitors

lunedì 30 gennaio 2012

Taking on the machines

The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled

martedì 17 gennaio 2012

Are you good enough?

Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses

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