Le nostre conoscenze
La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.
Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
RegistratiPer accedere a tutti i report sull'esperienza e sulle competenze dei nostri partner, vi invitiamo a iscrivervi alle pubblicazioni di OC&C
A view from the bridge
So you may think I’m getting my excuses in early for predictions that will certainly miss the mark. But the main reason for thinking about the future is to have a chance of influencing it
Building a brand Chinese can trust
In a market where fakes, pricing scandals and food safety are big issues, trust is the most important criterion for customers in choosing their favourite retail brands
Defining the battlefield
In essence retail is simple; sell goods that customers want and find a way to make money doing it. This straightforward truth leads retail managers to believe that retail is only about operational execution
New drinks, old tricks
Judging by the hundreds of new products launched every year, the beverage companies are an inventive lot. Yet, many of these new products are mere line extensions and few are breakthrough innovations
Riders on the storm
Food and drink suppliers, even the globe-spanning giants, could be forgiven for a modest performance in 2008. Nigh-on unprecedented food price inflation was challenging enough, even without the tightest credit conditions in living memory
Only the strong thrive
It’s been a turbulent year for the top 150 suppliers, with inflation and recession both hitting manufacturing hard. The big brands are rising to the challenge, but own label and smaller branded companies are struggling
On the rocks
Whitewashed shop windows, shutters long pulled down, a Woolies strip-lit and bare, graffiti everywhere - the toll of the recession is obvious in town centres and suburban shopping arcades up and down the country
Xmas wrapped up
The frantic festive season is over and many retailers are breathing a sigh of relief. Charlotte Hardie examines the key themes in what has been a nerve-wracking few weeks with the help of OC&C’s Christmas Trading Index
Recalibrate to win
India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt
All change
Old certainties are no more. But new revenues are there to be won. The Media Top 100 shows the diversity of the media sector and the rewards for businesses that are prepared to adapt