Le nostre conoscenze
La filosofia di OC&C è di trattare ciascun problema come unico, fornendo ai nostri clienti soluzioni realmente personalizzate anziché pacchetti generici.
Le pubblicazioni di OC&C illustrano la nostra capacità di pensare in modo creativo, generare nuove conoscenze e fornire una prospettiva nuova rispetto ai paradigmi di pensiero precostituiti.
RegistratiPer accedere a tutti i report sull'esperienza e sulle competenze dei nostri partner, vi invitiamo a iscrivervi alle pubblicazioni di OC&C
The sales force conundrum
Getting sales right is a strategic priority for B2B information companies. Their unique combination of high fixed costs and extremely low truly variable costs means that every new customer win, and every further sale to an existing customer, flows straight to the bottom line
The economic fog
As currency-driven input inflation and rising labour costs continue to squeeze margins, the prolonged run-up to Brexit is weighing heavily on food and soft drink producers
Reaping the rewards
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector
Una generazione senza confini
Mentre la nuova generazione emerge nel panorama dei consumatori, miti e malintesi sembrano dominare le riflessioni relative alla Generazione Z. Uccideranno il retail tradizionale o salveranno l'ambiente? Alzeranno mai lo sguardo dai loro telefoni?
Classifieds 3.0: The reinvention phase
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets
Reaping the rewards
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector
High Velocity Retail
We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutionary spectrum to understand how they are developing their businesses within a High Velocity Retail world
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
The OC&C Fundex 2019: How was it for you?
Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a great guest experience. Easier said than done