Bits & bytes

The shift of FMCG to e-commerce

mercoledì 26 ottobre 2016


The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world. China has always been the winner in the e-commerce space — on the annual Single’s Day event in 2015, Alibaba alone sold almost double of Cyber Monday, Black Friday, and Thanksgiving combined — $14.3bn.

FMCG categories represent the largest area of retail spending overall, however it has lots of headroom to grow online. To understand the role and relevance of FMCG in the Chinese e-commerce space, OC&C recently conducted a survey in Q3 2016 and looked into 13 selected sub-categories, ranging from infant milk formula, packaged food and soft drinks, alcoholic beverages, to beauty and personal care. The survey covers 4,600+ respondents across all demographics from 16 cities. 

The goal is to better understand the three key questions which are commonly shared among FMCG executives:

  1. How relevant is online for FMCG in China?
  2. Is Alibaba the only bet?
  3. Where, and how, can I play?
Read Publication

Esperti in questo report

Lettura suggerita

venerdì 29 luglio 2016

Dress for success

China is now the world's largest apparel market. Despite the slowdown of the economy, apparel retail in China remains one of the fastest-growing markets in the world

sabato 9 luglio 2016

New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50

lunedì 2 luglio 2012

The dawn of the e-tailers

OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands

Utilizziamo cookie per offrirvi la migliore esperienza di navigazione sul nostro sito Web. Continuando a utilizzare questo sito, acconsentirete all'utilizzo dei cookie. Per ottenere maggiori informazioni, vi invitiamo a consultare la nostra Informativa sui cookie.