Is content king after all?

An analysis of the emerging power of platforms in Media and Entertainment – and implications for content publishers

mercoledì 24 agosto 2016

Rapport

 

The three ages of media

The last decade has not been a good time for traditional media businesses. The story – of rapidly declining core revenues, sluggish digital growth and audience loss to nimble digital natives – is well documented and has claimed a number of high profile victims. In the traditional age, media publishers (e.g. TV broadcasters, newspaper groups, music majors) had three important roles: financing content creation, marketing the content to generate an audience, and distribution.

In the digital age, power shifted to content creators as the barriers to distribution and mass audiences were eroded. Those that have survived the first stages of this transition have invested significantly to reinvent themselves. However, OC&C research shows that the media industry now stands at the cusp of a third era – the platform age – which has the potential to be every bit as disruptive as the digital transition.

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Esperti in questo report

Lettura suggerita

mercoledì 1 luglio 2015

Friend or foe

In Autumn 2014, OC&C conducted research focused on the use of 3rd party open video platforms by 'professional' TV players (e.g. broadcasters and content producers)

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Sporting chance

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venerdì 7 novembre 2008

All change

Old certainties are no more. But new revenues are there to be won. The Media Top 100 shows the diversity of the media sector and the rewards for businesses that are prepared to adapt

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