Moving into the fast lane
Challenging conventional wisdom in B2B services
mercoledì 4 gennaio 2012Rapport
The B2B Services sector is a huge and profitable market, but poorly understood, and typically given much less attention than more mature consumer-facing industries. As a result, grasping the realities of how this sector functions can be a source of tremendous value.
Having worked with a range of the participants and numerous investors across Europe and indeed around the world, evaluating B2B Services businesses, OC&C has seen some excellent examples (and plenty of bad ones) of how to win long-term in this marketplace, by establishing genuinely differentiated, value-adding client relationships. OC&C has examined 100 leading European B2B companies to identify five fundamental misconceptions about B2B, and highlight the strategies driving the emerging leaders to the front of the pack. Crucially, these strategies are relevant across a very broad range of B2B Services sectors.
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Lettura suggerita
Consolidation prize
B2C Services is big business – around £80bn in the UK alone – but in contrast to retail, most B2C services markets are highly fragmented: the top players in aggregate often account for less than 20% of share, and independents thrive
Global warning
The B2B Services sector is diverse but contains some of the world’s most successful businesses. Leading players are capitalising on waves of outsourcing
Higher and higher
As Western economies are showing hesitant growth paths and uncertainty is freezing investment plans, growth options are dwindling for multinational companies (MNCs) and many heads are turning to China
Time to re-think Hong Kong in your China strategy?
Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene
Would you trust a machine?
This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers