Life in the fast lane
Global Automotive Disruption Speedometer 2019giovedì 5 dicembre 2019
The world of automotive is in a period of unprecedented change: subscription models, car sharing, electric and autonomous collectively will transform the landscape for all companies in the automotive value chain and represent significant opportunities for winners. But how fast is the hype turning into reality?
To find out, we conducted the “Automotive Disruption Speedometer” survey. More than 10,000 consumers across the UK, US, France, Germany and China were surveyed to understand how consumer attitudes and behaviours towards the automotive industry are changing and the impact this will have on the industry. The results bust some myths (“generation rent” are still interested in owning cars) but also show a sea change in latent consumer behaviour towards simple, bundled packages which take away the hassles and risks of ownership.
What does this mean for the industry? Now is the time to future-proof your proposition and seize the opportunities to win in this changing landscape.
If you’d like to talk through our findings or are looking for more information on The Automotive Disruption Speedometer, please contact:
OC&C contactsRead Publication