Growth in the Video Gaming Market: the changing state of play

The accelerating macro trends affecting the video gaming industry

martedì 9 giugno 2020


Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.

This report, produced in partnership with Google, examines the emerging trends that we observe in video gaming, the speed at which the market is changing, and the subsequent questions that are raised for games publishers.

Read Publication

Esperti in questo report

Lettura suggerita

martedì 29 agosto 2017

To platform or not to platform

As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant

martedì 23 aprile 2019

The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack

Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target

Utilizziamo cookie per offrirvi la migliore esperienza di navigazione sul nostro sito Web. Continuando a utilizzare questo sito, acconsentirete all'utilizzo dei cookie. Per ottenere maggiori informazioni, vi invitiamo a consultare la nostra Informativa sui cookie.