Analytics

Riteniamo che le migliori strategie siano quelle basate sui dati e che il potenziale reale degli analytics non venga ancora sfruttato appieno dai nostri clienti. Nei team di OC&C lavorano specialisti per sfruttare al massimo le potenzialità dei data analytics, dell'intelligenza artificiale e dei big data e per costruire conoscenze chiare e fruibili come base per le più importanti decisioni strategiche aziendali.

ll nostro team Analytics gestisce i più complessi aspetti strategici quali:

  • Fidelizzazione e segmentazione della clientela
  • Strategia di definizione dei prezzi e di assortimento
  • Ottimizzazione del profitto
  • Analisi efficacia investimenti di marketing
  • Ottimizzazione della forza lavoro
  • Strategia di ottimizzazione reti di vendita
  • E molti altri

Per affrontare con successo queste tematiche, è necessaria un'analisi dettagliata di ingenti quantità di dati. Operiamo con tempistiche veloci, utilizzando tecniche di analisi dei dati avanzate e approcci innovativi, come l'intelligenza artificiale e il Machine Learning. A tal fine, mettiamo le nostre conoscenze di analytics al primo posto all'interno dei nostri team per consentirvi di beneficiare in pieno dell'analisi dei dati e delle nostre competenze commerciali.

Per le organizzazioni che desiderano di ottimizzare le proprie capacità di analisi dei dati, creiamo delle strategie durature che consentono di trarre il massimo vantaggio dagli analytics e dalle tecnologie di intelligenza artificiale. Tali strategie riguardano:

  • Processi, struttura organizzativa, cultura dei dati e verifiche "tech stack"
  • Identificazione delle opportunità
  • Piani di azioni per l'implementazione di successo delle strategie definite

Per saperne di più, contatta uno dei nostri esperti.

Aiutiamo i clienti a comprendere il potenziale dei propri dati utilizzando data analytics e tecnologie di intelligenza artificiale

Nostro pensiero

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Consulting 3.0: The digital revolution is changing the consulting industry

Data analytics offers a lot of potential for those able to harness big data; as consultants we are on the leading edge of exploiting this to answer more complex questions, more quickly

The mechanics of business

Analytics can help you to make better business plans, both by breaking down plans into their components, and by aggregating plans so you can see the big picture

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Open Banking Reform: Christmas is coming!

So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform

Utilizziamo cookie per offrirvi la migliore esperienza di navigazione sul nostro sito Web. Continuando a utilizzare questo sito, acconsentirete all'utilizzo dei cookie. Per ottenere maggiori informazioni, vi invitiamo a consultare la nostra Informativa sui cookie.