{"id":61908,"date":"2024-09-30T15:24:19","date_gmt":"2024-09-30T14:24:19","guid":{"rendered":"https:\/\/www.occstrategy.com\/article\/the-new-codes-of-premiumization\/"},"modified":"2025-05-27T15:01:19","modified_gmt":"2025-05-27T14:01:19","slug":"the-new-codes-of-premiumization","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/it\/article\/the-new-codes-of-premiumization\/","title":{"rendered":"The New Codes of Premiumization"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Over the past two decades, premiumization has been a driving force in the alcoholic beverage industry as consumers are increasingly looking to higher-quality products. Despite economic downturns and challenges, and a slight slowing down of the premium sector, super premium producers are continuing to flourish, with increasing growth in millennial and female consumers. Our latest thinking, created in partnership with the ISWR, outlines the impact of premiumization on the market, and the consumer trends that are influencing growth. <\/p>\n","protected":false},"featured_media":61899,"template":"","categories":[111],"class_list":["post-61908","article","type-article","status-publish","has-post-thumbnail","hentry","category-consumer-goods-it"],"acf":[],"yoast_head":"\nThe New Codes of Premiumization | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"OC&C Strategy Consultants | Our latest thinking, in partnership with the ISWR, outlines the impact of premiumization in the alcohol market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/it\/article\/the-new-codes-of-premiumization\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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