{"id":74170,"date":"2025-08-29T10:44:09","date_gmt":"2025-08-29T09:44:09","guid":{"rendered":"https:\/\/www.occstrategy.com\/?post_type=article&p=74170"},"modified":"2025-08-29T11:00:09","modified_gmt":"2025-08-29T10:00:09","slug":"how-to-build-and-scale-a-successful-retail-media-network","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/it\/article\/how-to-build-and-scale-a-successful-retail-media-network\/","title":{"rendered":"How to Build and Scale a Successful Retail Media Network"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Retail Media is booming, emerging as digital advertising\u2019s \u201cthird wave\u201d after search and social. Yet, despite rapid growth, most Retail Media Networks remain immature, with significant variation in maturity and performance.<\/p>\n","protected":false},"featured_media":74180,"template":"","categories":[121],"class_list":["post-74170","article","type-article","status-publish","has-post-thumbnail","hentry","category-retail-it"],"acf":[],"yoast_head":"\nHow to Build and Scale a Successful Retail Media Network | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"Despite rapid growth, most Retail Media Networks remain immature, with significant variation in maturity and performance - read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/it\/article\/how-to-build-and-scale-a-successful-retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build and Scale a Successful Retail Media Network\" \/>\n<meta property=\"og:description\" content=\"Despite rapid growth, most Retail Media Networks remain immature, with significant variation in maturity and performance - 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