Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Don't blame it on the weather, man!
5 ways retailers can avoid getting burnt by summer
We lowered prices. That didn’t work, so now we’re raising them
In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?
Wake up and smell the coffee delivery
Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China. Why is this significant?
The secretly-strategic-shortage-solving function
Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business
Escape velocity
The latest quarterly results from Amazon were truly eye-catching with quarterly income of $2.5bn – more than double many analysts’ expectations. One wonderful quote from Macquarie summed up the results beautifully...
Clutching at straws?
“Hot topics” are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.
Why did the driverless car cross the road?
Because it had a database of thousands/millions of road miles and events that looked pretty similar and decided it was safe.
The complexity of sustainability
Whoever expected that sustainability would be simple? For two centuries innovation, ingenuity and investment have been entirely focused on the half of the supply chain which transforms natural resources into consumable goods
What's the difference between a £20 food order and a £20,000 one?
Well, in the most part, the answer is that you get much better visibility of when the £20 grocery order from Amazon or Deliveroo will arrive, including regular alerts and real time tracking