Into the vortex
Software enters a new SaaS eraWednesday, 28 October 2020
Software-as-a-Service (SaaS) – in short, software accessed online – has been around for a long time now. Our report identifies a new era in SaaS – characterised by a growing tendency for the most modern SaaS ‘power brands’ to keep on winning. This can be observed across verticals and geographies, and means the stakes to become the SaaS winner(s) in less penetrated segments are extremely high indeed.
This report explores why this is happening – importance of brand, growing network effects, etc – and the secrets of these winning firms’ success in cross-sell, AI/automation and M&A.Read Publication
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.