Into the vortex

Software enters a new SaaS era

Wednesday, 28 October 2020


Software-as-a-Service (SaaS) – in short, software accessed online – has been around for a long time now. Our report identifies a new era in SaaS – characterised by a growing tendency for the most modern SaaS ‘power brands’ to keep on winning. This can be observed across verticals and geographies, and means the stakes to become the SaaS winner(s) in less penetrated segments are extremely high indeed.

This report explores why this is happening – importance of brand, growing network effects, etc – and the secrets of these winning firms’ success in cross-sell, AI/automation and M&A.

This report was co-written by Øystein Moan, Chairman and ex-CEO of Visma, and Colin Tyler, James McGibney, Justin Walters and Urszula Rakowska, members of OC&C Strategy Consultants’ TMT Practice. 

Read Publication

Experts in this insight:

Suggested Reading

Tuesday, 9 June 2020

Growth in the Video Gaming Market: the changing state of play

Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.

Tuesday, 16 July 2019

Classifieds 3.0: The reinvention phase

For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.