Trading Places

Online marketplaces rise to dominance

Wednesday, 19 January 2022


Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.

The rise of the online marketplace model is driving the largest fundamental shift in consumer spending since the emergence of eCommerce with online marketplaces expected to grow by 15% annually and catch up to direct sales from eCommerce and online travel businesses by 2025 – accounting for 45% of online spend in those categories

As marketplaces continue to evolve at pace there will be opportunities and risks for marketplaces, retailers, brands and investors -and opportunities outside of the core product and travel categories in newer areas such as automotive, retail financial services, real estate, b2b and the second-hand economy. The 28-page Trading Places report examines the online marketplace landscape, the categories that online marketplaces are set to dominate, the recent innovations observed in leading marketplaces and the biggest opportunities and threats for online marketplaces.

Disruption is always daunting – but for those who are on the front foot, there can be big rewards.

If you would like to discuss any of the themes covered in the report or are looking for more information, we’d be delighted to talk.

OC&C Contacts 

Mostyn Goodwin, Partner

Alex Birch, Partner

Jan Bergmann, Associate Partner

Read Publication

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.