Investing in Sport: A Slam Dunk?

Monday, 13 March 2023


Sport is a vast, complex market – and it will continue to grow. 

With evolving fan behaviours, increasing demand for rights and technological innovation driving growth, the industry is expected to surpass $800bn by 2027.

There are many areas of untapped potential, as well as growth hotspots, ranging from OTT streaming services to gambling, gaming and eSports. Paired with structurally attractive characteristics of the industry, such as stable recurring revenue streams and asset valuations outperforming many equity indices, these market tailwinds are attracting new waves of investment.  

The dynamics at play have driven a step change in the level of investment in the sector. With more than $13bn of PE investment from 2021-22, this significant uptick is indicative of both increasing maturity of assets and investor appetite to professionalise the sector.

There are 6 key areas in which we expect to see M&A activity in the next 2 years.

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Our experience in sport spans the whole ecosystem. To find out more about our work in this space, please get in touch:

Ye Chen

Tom Charlick

Kim Chua

Mostyn Goodwin 

Duncan Maud

You can find out more about our Private Equity and M&A services here.

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