{"id":58774,"date":"2023-07-19T16:34:18","date_gmt":"2023-07-19T15:34:18","guid":{"rendered":"https:\/\/occsprod.wpenginepowered.com\/article\/58741\/"},"modified":"2026-02-23T14:20:39","modified_gmt":"2026-02-23T14:20:39","slug":"winning-through-the-squeeze","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/nl\/article\/winning-through-the-squeeze\/","title":{"rendered":"Winning through the squeeze"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

The last 12-18 months have seen global levels of inflation that we haven\u2019t experienced for 40 years, which has required rapid and drastic actions from players across the consumer goods landscape. But as input cost deflation becomes a live and very real phenomenon in many (but not all) areas, retailer and consumer expectations continue to evolve at pace.<\/p>\n","protected":false},"featured_media":58765,"template":"","categories":[95],"class_list":["post-58774","article","type-article","status-publish","has-post-thumbnail","hentry","category-consumer-goods-nl"],"acf":[],"yoast_head":"\nWinning through the squeeze | OC&C Strategy Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/nl\/article\/winning-through-the-squeeze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning through the squeeze\" \/>\n<meta property=\"og:description\" content=\"The last 12-18 months have seen global levels of inflation that we haven\u2019t experienced for 40 years, which has required rapid and drastic actions from players across the consumer goods landscape. 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