{"id":33630,"date":"2022-06-22T00:00:00","date_gmt":"2022-06-21T23:00:00","guid":{"rendered":"https:\/\/occstrategy3.dev.twkmedia.com\/report\/sobering-up\/"},"modified":"2024-06-14T12:28:23","modified_gmt":"2024-06-14T11:28:23","slug":"sobering-up","status":"publish","type":"report","link":"https:\/\/www.occstrategy.com\/nl\/report\/sobering-up\/","title":{"rendered":"Sobering up"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.<\/p>\n","protected":false},"featured_media":55112,"template":"","categories":[95],"class_list":["post-33630","report","type-report","status-publish","has-post-thumbnail","hentry","category-consumer-goods-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sobering up | OC&amp;C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"Spirits and beer brands know things need to change. 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