{"id":33759,"date":"2019-10-16T00:00:00","date_gmt":"2019-10-15T23:00:00","guid":{"rendered":"https:\/\/occstrategy3.dev.twkmedia.com\/report\/the-sales-force-conundrum\/"},"modified":"2024-06-14T14:19:39","modified_gmt":"2024-06-14T13:19:39","slug":"the-sales-force-conundrum","status":"publish","type":"report","link":"https:\/\/www.occstrategy.com\/nl\/report\/the-sales-force-conundrum\/","title":{"rendered":"The sales force conundrum"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Getting sales right is a strategic priority for B2B information companies. Their unique combination of high fixed costs and extremely low truly variable costs means that every new customer win, and every further sale to an existing customer, flows straight to the bottom line<\/p>\n","protected":false},"featured_media":55187,"template":"","categories":[87],"class_list":["post-33759","report","type-report","status-publish","has-post-thumbnail","hentry","category-tmt-nl"],"acf":[],"yoast_head":"\nThe sales force conundrum | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"Getting sales right is a strategic priority for B2B information companies. 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