Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our partners' expertise and insights, subscribe to OC&C's publications.
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poniedziałek, 9 lipca 2018

First we take Manhattan then we take Berlin…

... or rather in reverse order than proposed by Leonard Cohen, a company called CCC from Poland, one of the largest manufacturers and retailers of footwear in Europe, has just opened its flagship store on the prestigious Tauentzienstrasse in Berlin

wtorek, 3 lipca 2018

The gloves are back on - online travel agents urged to play fair

The recent findings from the UK's competition watchdog point to an interesting potential intervention in the online travel market - and one which may give leisure companies an opportunity to make a decisive stand to regain ownership of their customers

poniedziałek, 2 lipca 2018

Will BP's 1,200 electric vehicle chargers ignite a spark in the EV market?

BP's dramatic investment in a 1,200 location network of electric rapid chargers could significantly accelerate adoption, but will it be consumers or fleets that are first to take advantage?

poniedziałek, 25 czerwca 2018

How can CPG brands adopt more of a CLTV mindset?

I've been working a lot in Africa recently - which has been a fantastic privilege understanding the reality of CPG supply chains, sales and route to market, basic data and analytics

wtorek, 19 czerwca 2018

Davids and Goliaths share the gold

Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape

piątek, 15 czerwca 2018

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

środa, 13 czerwca 2018

Robots to the rescue?

Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation

piątek, 8 czerwca 2018

Western retail is idling complacently to its own destruction

Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself

niedziela, 3 czerwca 2018

All change in media buying for advertisers

There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model

niedziela, 3 czerwca 2018

Are the best things in life free?

Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free

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