The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
Pokolenie bez granic
Najmłodsze pokolenie konsumentów – Generacja Z, wkracza na rynek. Jakże wiele mitów i błędnych przekonań dominuje w dyskusji na temat tej grupy najmłodszych uczestników rynku
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong
Revisit the Dragons' den
Following heightened economic and geopolitical uncertainties from the trade war and corresponding RMB depreciation, concerns over the strength of domestic demand and China’s FMCG market outlook are rising as momentum in both private consumption and investment has weakened
Zdobywać serca i umysły
OC&C Retail Proposition Index 2018 już po raz siódmy rzuca światło na czynniki, które pozwalają osiągnąć najlepsze postrzeganie sieci przez konsumentów
Journey to the centre
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend
Czas na działanie
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 16th year, it is the go-to source for the statistics and big themes that shape the sector
On the edge
With inflation in raw materials and rising labour costs squeezing margins, the anticipatory impact of Brexit is already being felt large across the UK food and drink industry as shown in our 2018 OC&C Food and Drink Top 150 report
Bridging the trust gap
After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory