Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our partners' expertise and insights, subscribe to OC&C's publications.
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czwartek, 28 września 2017

Taking a serious look at fun

People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities

wtorek, 29 sierpnia 2017

To platform or not to platform

As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant

czwartek, 1 czerwca 2017

Bridging the gap

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty

piątek, 21 kwietnia 2017

Working up a six pack

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying

czwartek, 9 lutego 2017

Happy Click-mas

Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth

wtorek, 31 stycznia 2017

Up close & personal

OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe

środa, 26 października 2016

Bits & bytes

The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world

poniedziałek, 17 października 2016

Reaction time

The Global FM market has entered a period of significant change. Savvier, more aggressive buyers are fuelling a healthy M&A landscape

piątek, 23 września 2016

Kill or cure

As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change

środa, 24 sierpnia 2016

Is content king after all?

With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond

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