Bridging the gap

The rise of Direct to Consumer businesses

czwartek, 1 czerwca 2017

Report

Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty – fuelled by VC funding and a business model promising higher margins and a direct relationship with the consumer.

The emergence of these businesses has raised a number of questions across the market:

  • How can the potential for these businesses be assessed?
  • What are the right metrics to assess performance?
  • Given the large amounts of capital deployed, what can an investor expect from a D2C business?
  • What are the implications for competitors with more traditional business models?
Read Publication

Experts in this insight:

Suggested Reading

środa, 26 października 2016

Bits & bytes

The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world

sobota, 9 lipca 2016

New balls please

Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.