Emerging trends in global sports sponsorship and implications for brands and sports franchisesśroda, 11 czerwca 2014
With sponsorship levels within sport having surpassed $30bn worldwide, and premier sporting competitions only growing in attractiveness to sponsors, sports sponsorship will continue its strong growth – providing opportunities for associations, owners, rights managers, agencies and sponsors alike.
Sport is an increasingly effective way to reach customers in a world where the number of marketing possibilities is fragmenting – driving strong growth in the sports sponsorship market. Sport provides an unrivalled opportunity to connect with consumers through an association with their passion and it’s a great way for a global brand to connect with a global audience in a coherent manner. Global events such as the Olympics can help drive short term spikes, however a combination of macroeconomic and effectiveness factors are driving a longer-term trend towards uptake. Within this overall picture there are some interesting trends.Read Publication
Content producers face rising rights and talent costs as they try to acquire a distinctive edge in a world of over-supplied “me too” vanilla content
For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention
Navigating turbulent waters
Despite the economic storm, European software cuts a dash through choppy waters. The sector has also performed resiliently through the recession, with most companies maintaining growth
Why have U.S. K-12 materials been so slow to "go digital"?
Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago