Partnering to win in retail's digital age
How to stay ahead
środa, 28 lutego 2018Report
For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany. However, as quickly as M-commerce has arrived, consumers are already moving on. Voice, social, AI are all trends that are already redefining the retail landscape yet again.
OC&C and Google interviewed dozens of retail leaders from across Europe and surveyed over 6,000+ consumers to discover how this latest wave of change will play out and how retailers can ensure they stay on the right side of the changes taking place. Our research demonstrates that winning retailers are already thinking differently in four key ways:
- Think customer, not channel
- Reinforce your distinctiveness
- Organise around speed and accountability
- Partner to win
OC&C contacts
- James Walker, Partner
- David de Matteis, Partner
- Tom Charlick, Partner
- Jan Bergmann, Associate Partner
- Ankul Wangoo, Manager
Experts in this insight:
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Making every purchase count
Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together
The talking shop
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail
Ringing the changes
As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense