Pedro Sanches

Senior Leadership

Pedro is head of OC&C's Media Practice. He has advised leading B2B media and education clients on corporate strategy, segmentation, proposition design and pricing.

Pedro focuses primarily on B2B media and education. He has also developed deep functional expertise in the areas of proposition design and pricing (including proposition architecture and bundling).

Education & Prior Experience

  • MBA Columbia University / LBS
  • The Parthenon Group
"It is tempting to conclude trial and error killed strategy in the new digital age. Nothing could be further from the truth. The quicker the pace of innovation, the more important it is to be clear where you are heading and why."

Related Publications

wtorek, 24 kwietnia 2018

The price isn’t right

Let’s say that business at your corporate software company is booming, with healthy margins and revenue growth. Not much more that can be done to improve things, you might think. Might as well kick back and relax. You’d be wrong

niedziela, 19 maja 2013

Why have U.S. K-12 materials been so slow to "go digital"?

Investors and corporate managers are growing old while waiting for education markets to “go digital”. Other information businesses have made the transition, many over a decade ago

środa, 27 lutego 2013

School of hard knocks

The higher education sector in the UK has witnessed significant growth over the past three decades, with a combination of demographic, economic and policy drivers fuelling demand (as measured by the number of applications) since the 1980s

środa, 27 kwietnia 2011

Opportunity knocks

For many years, the education sector has been poorly understood, captured as a subset of business services or the media sector. Education does however deserve more attention

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.