Veronica has over 9 years strategy consulting experience in Greater China and across Asia, focusing on consumer and retail sectors, with a particular passion for beauty, apparel and luxury.
Working collaboratively with both multi-national as well as domestic clients, Veronica has helped different companies along the value chain develop strategies to grow their business in Asia Pacific, especially Greater China. She has considerable experience across all parts of corporate strategy including customer proposition development, assortment / range optimisation, price and promotion, online / offline expansion, business model re-design, etc.
Education & Prior Experience
- MS, Economics, Rensselaer Polytechnic Institute
- BA, International Finance, Fudan University
"Best strategy is the strategy that works."
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market