{"id":33079,"date":"2019-09-19T00:00:00","date_gmt":"2019-09-18T23:00:00","guid":{"rendered":"https:\/\/occstrategy3.dev.twkmedia.com\/article\/7-step-brand-planning-in-a-big-data-world\/"},"modified":"2024-06-04T14:48:30","modified_gmt":"2024-06-04T13:48:30","slug":"7-step-brand-planning-in-a-big-data-world","status":"publish","type":"article","link":"https:\/\/www.occstrategy.com\/pl\/article\/7-step-brand-planning-in-a-big-data-world\/","title":{"rendered":"7 step brand planning in a big data world"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

I\u2019ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed<\/p>\n","protected":false},"featured_media":16162,"template":"","categories":[100],"class_list":["post-33079","article","type-article","status-publish","has-post-thumbnail","hentry","category-analytics-pl"],"acf":[],"yoast_head":"\n7 step brand planning in a big data world | OC&C Strategy Consultants<\/title>\n<meta name=\"description\" content=\"I\u2019ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed. When I work with clients now, I have the luxury of supporting them with dramatically more data than before, and this has some implications for how we think about brand portfolios and brand planning looking to 2020 plans and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.occstrategy.com\/pl\/article\/7-step-brand-planning-in-a-big-data-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 step brand planning in a big data world\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed. 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