News organisations prepare for the next wave of media disruption
There are some huge sinkholes in the road that publishers need to avoid if they’re to navigate these tricky times
It’s been a gruelling decade for traditional media businesses. Newspaper groups, TV broadcasters, and music behemoths used to rule the roost, drawing cash from three high-earning roles: financing content creation, marketing (to build up an audience), and distribution. But, having entered an era in which getting your work ‘out there’ takes only a couple of clicks, power has shifted to the creators. The rise of new media has been swift and brutal, slaying many high-profile victims along the way.