James George

Senior Leadership

James is OC&C’s International Managing Partner. He joined the business over 20 years ago and has held a number of roles including co-head of OC&C’s International Retail Practice and leading the Consumer sector in the London office.

With more than 300 assignments he has been fortunate enough to work with a fascinating variety of clients on diverse and exciting topics.

A common theme that unites his work is an enthusiasm to work from the intellectually stimulating pursuit of robust strategy development through to the practically challenging sharp end of making stuff happen. The beauty of consumer industries is that there is always a very clear arbiter of whether you’ve successfully delivered or not – and you can easily ask them!

Education & Prior Experience

Growing up in a fishing family in Cornwall taught me some important early lessons about the reward from hard work and the importance of capitalising on good times (you never knew when the weather might change ...)

My more formal education took the form of a state school education followed by a Chemistry degree at Oxford University.

Outside of OC&C I maintain an active interest in a number of start up firms which give a great opportunity to learn the practical challenges faced by smaller businesses. Business I am actively involved with include Flatiron Restaurant, Farmison.com, keepmebooked.com and a number of start up software firms.

"Strategy consulting is an ever changing discipline and one where an agile and inquiring mind can be constantly occupied. While the themes that we often explore with our clients are common, the specific challenges are always different and distinct. Our challenge is to balance the intellectual and analytical pursuit of great strategy development with the practical challenges of making real change happen. I feel privileged to be able to advise some of the world’s best business on their gnarliest issues – who wouldn’t?!"

Related publications

14 Mayıs 2019 Salı

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutinary spectrum to understand how they are developing their businesses within a High Velocity Retail world

10 Mart 2011 Perşembe

Weathering the storm

It is clear to all of us that our great industry is moving through tumultuous times. A deep recession is being followed by a long stagnation

5 Ekim 2008 Pazar

Price & prejudice

Retailers invest huge amounts of effort and money in price changes, often with little return. In our experience retailers in general do not pay sufficient attention to what drives the customer's perception of their price position

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