Analytics

We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.

Our Analytics team addresses the most complex strategy questions such as:

  • Loyalty and customer segmentation
  • Range and pricing
  • Yield optimization
  • Marketing effectiveness
  • Workforce optimization
  • Location and network strategy
  • And many others

All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.

For organizations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:

  • Process, organizational design, data culture and tech stack reviews
  • Opportunity identification
  • Roadmap for implementation and conditions for success
We help clients realize the potential of their data using analytics and AI

Our thinking

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging

The new polyglots

How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be addressed together

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Consultant 2020: how analytics is changing graduate skillsets

The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Consulting 3.0: The digital revolution is changing the consulting industry

Data analytics offers a lot of potential for those able to harness big data; as consultants we are on the leading edge of exploiting this to answer more complex questions, more quickly

The mechanics of business

Analytics can help you to make better business plans, both by breaking down plans into their components, and by aggregating plans so you can see the big picture

Partnering to win in retail's digital age

For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present

Open Banking Reform: Christmas is coming!

So you’ve been dizzied and distracted by drumbeat of GDPR, but hidden by noise lies a massive opportunity: Open Banking Reform

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