Analytics

We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.

Our Analytics team addresses the most complex strategy questions such as:

  • Loyalty and customer segmentation
  • Range and pricing
  • Yield optimisation
  • Marketing effectiveness
  • Workforce optimisation
    Location and network strategy
    And many others


All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.

For organisations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:

  • Process, organisational design, data culture and tech stack reviews
  • Opportunity identification
  • Roadmap for implementation and conditions for success
We help clients realise the potential of their data using analytics and AI

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