Accommodation, Parks & Resorts
In accommodation, we serve leading and innovative players across the hotel and hostel industry, as well as cruise operators, holiday resorts, and caravan parks.
Our work in the sector spans a broad set of strategic growth topics including customer segmentation, brand positioning, proposition development, and loyalty strategy and CRM.
We are particularly well known for our experience in fixed-capacity revenue management. Our approach focuses on understanding the customer and competitive context before deploying appropriate commercial levers – rather than a black-box optimization exercise - to unlock value. Examples of the types of sources of value include:
- Understanding the yield curve for different customer segments to maximize returns for different seasons and lead times
- Creating products designed to target specific customers on specific occasions
- Aligning commercial activities - pricing, marketing, product deployment, etc. to increase value
- Designing 'battleplans' and reporting which enables senior management to track performance and identify corrective actions quickly and easily
Our approach focuses on understanding the customer and competitive context – rather than black-box optimization