The talking shop
The rise of voice commerce5 Mart 2018 Pazartesi
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail.
OC&C estimates that $5bn will be spent through voice commerce by 2022 in the UK, representing 3% of online spend.
This is clearly a channel that retailers and consumer goods companies would do well to consider seriously.Read publication
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector