Journey to the centre
Restructuring international media businesses for growth16 Kasım 2018 Cuma
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend. This is happening not only because companies are looking for savings – but also because they see major strategic advantages of doing so.
This insight piece outlines the drivers of this trend, identifies which functions are being centralised more than others and how, and lays out the key questions businesses should ask when considering centralising functions – in order to develop a clear roadmap for the future.
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OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe