Winning hearts and minds

OC&C Retail Proposition Index 2018 – Turkey

Report

The retail industry is not for the faint-hearted. Retailers continue to feel the heat from pressure on consumer spending and rising operating costs. There are new and disruptive competitive models. The cost of staying ahead (or even just ‘in the game’) is growing, and in light of bleak economic prospects many retailers are weighing out alternative investments to gain customer preference. This said, the very best retailers continue to thrive and grow, anchored in strong functional foundations and enduring customer advocacy.

OC&C’s 2018 Retail Proposition Index, drawing insights from 4,500 participants on 80 Turkish retailers, shines a light on what it takes to win. This year, it underlines that retailers should balance upholding the ‘Functional Foundation’ with developing a stronger focus on ‘Emotional Boost’ of their brands and understand clearly how they are serving both functional and emotional needs of their customers.

If you’d like to talk through our findings or are looking for more information on the 2018 Retail Proposition Index, please contact:

OC&C contacts

•  Pinar Ates, Partner
•  Burcu Tokmak, Associate Partner

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