Impact of Android within the overall Turkish economy

2017

20 Nisan 2018 Cuma

Report

As in many other markets, Android has played a key role in the creation of a rich Mobile Internet Ecosystem in Turkey.

Main stakeholders of this thriving ecosystem go beyond the usual suspects, i.e. consumers, telecom operators and device manufacturers & retailers, but also include traditional enterprises, digital start-ups and app developers and government projects which are going through digital transformation.

Our recent analysis has shown that these stakeholders (the whole “ecosystem” excluding consumers) have generated TRY 103bn economic value in 2016. This value is equal to 4.0% of Turkish GDP, indicating the importance of the Mobile Internet Economy in Turkey.

Furthermore, just the “Android” portion of this economy in Turkey is estimated to contribute an economic value of TRY 54bn, which corresponds to 2.1% of GDP. As a result of continuous investment and efforts, the Android Economy is expected to flourish further and reach up to 3.5% of GDP by 2023.

OC&C contacts

Read publication

Experts in this insight:

Suggested reading

11 Nisan 2016 Pazartesi

Mobile internet economy in Turkey

Contribution of the mobile economy to businesses and consumers are vast. This report, prepared by OC&C in collaboration with Google Turkey, is one that is most comprehensive and encompassing

20 Nisan 2018 Cuma

Tech entrepreneurship ecosystem in the Russian Federation

The Russian Federation - the first of six country reports commissioned for Google to identify areas for improvement in policies and regulations which affect tech entrepreneurship success

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy