Matt Coode

Senior Leadership

Matt leads OC&C’s retail sector internationally; he has delivered over 200 retail projects for corporate and private equity clients.

His retail client work spans the full ecosystem, through range development, proposition design and delivery, channels to market and operating logistics.  He supports our clients in the development of actionable strategies that are challenging but sympathetic to the operational realities and culture of their business. 

He has recently combined these skills to deliver rapid transformation and turnaround plans for retailers across Europe.

Education & Prior Experience

  • Javelin Group
  • Lloyds Banking Group Wholesale and International Banking
  • MA Geography, Cambridge University
"We believe that successful strategy blends science and art. The most value is created when the outputs of rigorous analysis are translated into a clear and simple language that the entire organisation understands and is fully bought in to delivering."

Related publications

Monday, March 30, 2020

How to win the retail sustainability game in 2020

Consumer attitudes to ethical consumerism are unrecognisable from a decade ago. In 2010, the public agenda was just beginning to shame the likes of the fur trade. But now, the far-reaching topic of ‘sustainability’ tops the CEO’s agenda

Wednesday, January 16, 2019

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong

Wednesday, November 21, 2018

Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models

Thursday, November 15, 2018

The imperatives for retail leaders trading through uncertain times

Although there is much uncertainty surrounding the UK macro-economy, it is clear that for the retail industry, the next year will see some of the toughest trading conditions for a decade

Friday, October 19, 2018

The first rule of disruption

At the annual OC&C and Financo Retail CEO Forum, we heard first-hand how retail sector 'disruptors' think about the changing shape of the industry

Friday, October 19, 2018

The first rule of disruption

We've asked leading Retail sector disruptors how they see the evolution of the industry. They challenge the fundamental notion of disruption and set the wider retail industry 3 critical questions to answer

Monday, September 3, 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Tuesday, August 7, 2018

Don't blame it on the weather, man!

5 ways retailers can avoid getting burnt by summer

Thursday, August 2, 2018

Wake up and smell the coffee delivery

Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China.  Why is this significant?

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