Digital

We bring together a range of sector and functional experts from across OC&C to support our clients in some of their highest priority business concerns when it comes to digital. This mix of expertise enables us to design bespoke, innovative solutions to our client's most pressing issues.

We can help you address a number of business-critical questions:

Looking to build the best plan to grow?
From start-up to scaled-up, growth strategy is one of our core capabilities. We work with digital businesses ranging from start-ups to multinational giants, often supporting them through the entirety of this journey.

Looking to acquire, divest, or IPO?
We are experts in mergers and acquisitions, supporting both Private Equity investors and corporates across all stages of the investment cycle – ranging from identifying and assessing potential investment targets, to seeking out minority or majority investors, to IPO. Our team has developed a set of proprietary tools to answer the most pertinent questions on buyers’ and sellers’ minds when it comes to digital businesses.

Looking to expand internationally?
Opportunity abounds for digital businesses – but international expansion brings with it its own set of challenges, with key questions around a number of themes such as go-to-market strategy, proposition design, and operating models. We help our clients answer these key strategic questions while ensuring pragmatic execution, and our ‘on the ground’ experience in a number of major global markets helps us to craft strategies that are genuinely bespoke.

Designing new propositions?
Whether a digital native business or an offline business finding its feet in the digital world, we help our clients understand what their target customer really wants and how to build propositions around them. We deploy industry-leading customer insights to really understand customer needs, build effective customer segmentations and design propositions and strategies around this.

Optimising your approach to sales and marketing?
We have extensive expertise in all aspects of sales and marketing – marketing analytics, salesforce effectiveness, pricing, and many more.

Rethinking customer journeys?
We work with digital businesses to understand customer needs and to ensure that they are ‘joining the dots’ across all of their routes to market in order to meet them. For many of our clients, this goes both ways – we regularly support digital businesses in building the right offline presence to support their online business.

Transforming your operating model?
The right operating model is a key enabler for executing a digital strategy.

For the digital-first, your operating model and organisation has data and digital at its heart. But scaling from start-up phase to a more structured, mature and even international business can be hard. We work with digital native companies to help them scale, putting in place the tools, operating model and organisation to take their business to the next level.

If your heartland is offline, we can help you transform your operating model to embed digital at the heart of everything you do, making sure that you are well-placed to meet the rapidly evolving needs of your customers. If you are a digital native business, we can support you in professionalising and scaling your model as you grow and expand your business.

Our experience and client base in digital spans five areas:

Our cross-sector Digital team brings together experts with the capability and experience to help businesses scale and thrive in today’s digital age.

Our Thinking

Thursday, June 6, 2024

From Clicks To Connection

Marketing and advertising is undergoing significant change, as audience attention shifts, buyer attitudes evolve and tech firms and tech advances open up new possibilities.

Tuesday, May 14, 2024

Embedded Finance

Embedded finance presents a significant opportunity for SaaS ERP and payroll providers. Our research indicates that businesses who invest in embedded finance solutions can expect a substantial EBITDA uplift of 20-30% over a 2–3 years period, with further long-term potential.

Wednesday, April 3, 2024

Calmer Waters Ahead?

As we emerge from our post-Covid era, travel has walked a turbulent recovery path. Multiple barriers such as high-cost inflation, labour shortages and global conflicts have intersected to create a slow return to normality, both for consumers and operators. However, our joint research partnership with global investment bank and M&A specialist Harris Williams predicts there are calmer waters ahead for the global travel industry.

Friday, March 22, 2024

The Future of Personalised Pricing

As an approach to price management, personalised pricing accounts for the fact that each customer has a unique set of needs and behaviours, with their own specific decision-making journey that will differ from person to person. Great personalised pricing optimises price on a one-to-one basis, to acquire the right customers at the greatest level of overall profit and deliver them the best experience for them.

Wednesday, March 20, 2024

Cybersecurity's next winners

Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing. Based on our recent work, two categories in particular stand out for the potential to generate significant returns: Specialist Service Partners and Managed Service Providers (MSPs)/Value Added Resellers (VARs).

Tuesday, February 6, 2024

Cybersecurity’s next winners – Specialist Service Partners and MSPs/VARS

Cyber security is notoriously high-growth and acyclical so it rightly attracts significant attention from investors. However, the space is increasingly complex and rapidly changing - the goalposts keep moving for traditional business models and while some will come under pressure, others are especially well placed to win going forward.

Wednesday, January 31, 2024

Fighting what’s different differently

Grocery is an industry with high employee turnover. The problem is not new, but has been accelerating. The grocery employee turnover rate has grown twice as fast as the average U.S. industry in recent years. In our latest report, in conjunction with the Coca Cola Retail Research Consortium, we look at the current landscape in more detail and outline the five key things grocers can do to make a real difference to employee retention.

Tuesday, January 30, 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future.

Monday, January 22, 2024

Private Equity & Transactions 2023

A summary of 2023 Private Equity & Transactions activity by sector.

Friday, December 15, 2023

The next wave of Digital Marketplaces

In our second marketplaces annual report, we’ve conducted a major study of the world's top 250 digital marketplaces by gross merchandise value (GMV) to understand how they’ve been evolving in a post-pandemic area.

Monday, November 6, 2023

Building loyalty through paid memberships & subscriptions

Memberships and subscription products are part of a broad array of loyalty-enhancing solutions and an increasing number of travel, leisure, and hospitality businesses are launching their own. In our latest insight we delve into the current offerings in the market, examine consumer motivations, and, most importantly, shed light on what it really takes to make a loyalty programme commercially valuable.

Thursday, November 2, 2023

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing on significant price increases. Organic volumes also remained consistent, up 0.8% from last year, but this wasn’t enough for businesses to fully escape the impact of rapidly rising input costs… Our annual OC&C Global 50 report, now in its 21st year, is an independent snapshot of the financial performance of these businesses.

Tuesday, September 26, 2023

Mind the Gap

Structural skill gaps faced by businesses today are driving a change in approach to learning and development (L&D), fast. This includes both what the learning goals are, as well as how that learning occurs. A number of key human capital challenges - low productivity, difficulties recruiting & retaining talent, alongside a shortening tech cycle – and a need to drive mission-critical digital transformations are putting skill development at the top of the C-suite agenda.

Thursday, August 3, 2023

Generative AI in Consumer Media & Internet

We all know that Gen. AI is the most disruptive innovation since the birth of the internet – the question is, what does that mean for your business? There are an ever-growing number of ways Gen. AI can be deployed in consumer media. These can present valuable opportunities for those to deploy it to their advantage, but it can also pose an existential threat to some businesses unless they act fast.

Monday, July 24, 2023

Riding the AI wave in Travel and Accommodation

Last week, our Travel and Accommodation team hosted a breakfast discussion with industry leaders, exploring how AI is impacting the sector and how brands can capitalise on this.   We’ve identified 5 key takeaways from the event to help inform businesses in their approach – both immediate and long-term - to riding the AI wave.

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.