Digital

We bring together a range of sector and functional experts from across OC&C to support our clients in some of their highest priority business concerns when it comes to digital. This mix of expertise enables us to design bespoke, innovative solutions to our client's most pressing issues.

We can help you address a number of business-critical questions:

Looking to build the best plan to grow?
From start-up to scaled-up, growth strategy is one of our core capabilities. We work with digital businesses ranging from start-ups to multinational giants, often supporting them through the entirety of this journey.

Looking to acquire, divest, or IPO?
We are experts in mergers and acquisitions, supporting both Private Equity investors and corporates across all stages of the investment cycle – ranging from identifying and assessing potential investment targets, to seeking out minority or majority investors, to IPO. Our team has developed a set of proprietary tools to answer the most pertinent questions on buyers’ and sellers’ minds when it comes to digital businesses.

Looking to expand internationally?
Opportunity abounds for digital businesses – but international expansion brings with it its own set of challenges, with key questions around a number of themes such as go-to-market strategy, proposition design, and operating models. We help our clients answer these key strategic questions while ensuring pragmatic execution, and our ‘on the ground’ experience in a number of major global markets helps us to craft strategies that are genuinely bespoke.

Designing new propositions?
Whether a digital native business or an offline business finding its feet in the digital world, we help our clients understand what their target customer really wants and how to build propositions around them. We deploy industry-leading customer insights to really understand customer needs, build effective customer segmentations and design propositions and strategies around this.

Optimising your approach to sales and marketing?
We have extensive expertise in all aspects of sales and marketing – marketing analytics, salesforce effectiveness, pricing, and many more.

Rethinking customer journeys?
We work with digital businesses to understand customer needs and to ensure that they are ‘joining the dots’ across all of their routes to market in order to meet them. For many of our clients, this goes both ways – we regularly support digital businesses in building the right offline presence to support their online business.

Transforming your operating model?
The right operating model is a key enabler for executing a digital strategy.

For the digital-first, your operating model and organisation has data and digital at its heart. But scaling from start-up phase to a more structured, mature and even international business can be hard. We work with digital native companies to help them scale, putting in place the tools, operating model and organisation to take their business to the next level.

If your heartland is offline, we can help you transform your operating model to embed digital at the heart of everything you do, making sure that you are well-placed to meet the rapidly evolving needs of your customers. If you are a digital native business, we can support you in professionalising and scaling your model as you grow and expand your business.

Our experience and client base in digital spans five areas:

Our cross-sector Digital team brings together experts with the capability and experience to help businesses scale and thrive in today’s digital age.

Our Thinking

Tuesday, September 20, 2022

Investing in Winners

The world faces a monumental challenge over the next decade in order to avoid more than 1.5C of warming and there’s increasing recognition of the crucial role that technology and software must play in enabling this decarbonisation.

Tuesday, July 12, 2022

The Right Fit

The Apparel industry has been subject to major market forces: the pandemic accelerated online penetration by 5-10 years, new marketplace and resale models have intensified competition, Instagram, Tik Tok and now the metaverse have proliferated channels to market, and consumers and regulators are continually raising the sustainable fashion bar.

Wednesday, June 22, 2022

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.

Thursday, February 17, 2022

Private Equity & Transactions 2021

2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.

Wednesday, February 2, 2022

Making Direct Contact

The traditional barriers between consumers and content producers are breaking down. To remain relevant in the future, all broadcasters require a strategy and operating model to manage the shift to direct-to-consumer (D2C) across the industry.

Wednesday, January 19, 2022

Trading Places

Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.

Tuesday, November 9, 2021

The road to net zero emissions

Climate change is one of the most pressing challenges of our time. As an important contributor to greenhouse gas (GHG) emissions, the accommodation sector has a vital role to play in the effort to decarbonise.

Friday, September 24, 2021

Highs and Lows

In this year's annual study of the FMCG Global 50 we see that while the Global 50 have seen growth slow, they have outpaced smaller players. As restrictions ease, how permanent is the new dynamic?

Friday, September 17, 2021

Ready, Test, Go!

Over the last 18 months, it has been easy (understandably) to focus on just getting through the “now”. Evolution in testing markets, however, does not stop, and testing providers need to be prepared for further change: from evolving customer demands and new regulation to under-pressure supply chains.

Monday, August 16, 2021

COVID-19 accelerated car retail evolution but landscape remains familiar

The automotive world has been profoundly affected by COVID-19, but even before the pandemic hit the sector was undergoing a transformation in how, where, and what cars consumers wanted to buy.

Monday, August 16, 2021

Investing in the News: opportunities in a challenged market

The news industry – and TV news in particular – is a strange place to invest on face value. Nevertheless, there are opportunities for investment as incumbents seek to evolve to keep hold of their audiences, and outsiders seek to disrupt.

Monday, June 28, 2021

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury markets

Monday, April 12, 2021

Battery late than never

The world of automotive, like many others, has been profoundly affected by COVID-19. But the automotive sector was already undergoing a period of unprecedented change in how, where, and what consumers want to buy

Thursday, April 8, 2021

Opinion: Never again should we accept the notion of non-essential workers

It took a global pandemic to prompt society to reflect on the importance of work performed not only by healthcare and home care providers, but by delivery drivers, grocery store employees and other critical but modestly paid workers.

Monday, March 29, 2021

Facebook Marketplace

Facebook Marketplace represents one of the most widely publicised and credible threats to traditional classified business models to have emerged in recent years

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