Our Insights

The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customized solutions rather than generic packages for our clients.

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

For access to all of our Partners' expertise and insights, subscribe to OC&C's publications.
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Monday, April 27, 2015

In need of fresh ideas

China's largest food retailers (supermarkets and hypermarkets) have suffered a torrid 18 months and will need to transform their offering in order to recover from declining growth

Tuesday, April 7, 2015

Closing the gap

This is the fifth year we have carried out the International OC&C Proposition Index, a major piece of consumer research measuring shopper attitudes and perceptions towards the world’s leading retailers

Wednesday, January 28, 2015

Flat out or out flat?

The UK economic recovery may be continuing (and wages finally growing faster than inflation), but from a retail Christmas trading perspective progress was uneven

Wednesday, December 3, 2014

Un-blocked

eCommerce has been THE hot topic in Chinese retail for the past few years culminating in the recent listing of Alibaba on the NYSE

Wednesday, November 26, 2014

Standing out from the crowd

The speeds of change in China's political, social, technological and economic environments have made generational shifts much more pronounced than other countries

Thursday, October 2, 2014

What's on the CMO Agenda?

Die Rolle von Marketingchefs hat sich fundamental gewandelt: Während in der Vergangenheit Markenführung, Kreativität und die enge Verzahnung mit dem Vertrieb im Fokus standen, gewinnt heute der analytische Blick auf Rentabilitätskennzahlen, die Interpretation von Daten oder die Integration von Technologien an Bedeutung

Friday, September 12, 2014

False dawn

In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150

Friday, August 22, 2014

Making it click

It is no secret that as the world’s second most populous country India holds a vast opportunity for any consumer brand with its 1.2 billion consumers; half of these are below the age of 25 and 65% are below the age of 35

Monday, August 4, 2014

Teaching the world

With increasing globalisation, digitalisation and a burgeoning middle class in former developing countries, students the world over are increasingly considering studying abroad

Friday, July 11, 2014

Going for Gold

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