Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customized solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Clutching at straws?
“Hot topics” are rising from nowhere to become major consumer issues faster than ever before. Petitions and celebrity campaigns can rapidly swing public opinion, and the speed with which businesses need to be able to react is typically quicker than normal decision-making cycles.
Why did the driverless car cross the road?
Because it had a database of thousands/millions of road miles and events that looked pretty similar and decided it was safe.
The complexity of sustainability
Whoever expected that sustainability would be simple? For two centuries innovation, ingenuity and investment have been entirely focused on the half of the supply chain which transforms natural resources into consumable goods
What's the difference between a £20 food order and a £20,000 one?
Well, in the most part, the answer is that you get much better visibility of when the £20 grocery order from Amazon or Deliveroo will arrive, including regular alerts and real time tracking
First we take Manhattan then we take Berlin…
... or rather in reverse order than proposed by Leonard Cohen, a company called CCC from Poland, one of the largest manufacturers and retailers of footwear in Europe, has just opened its flagship store on the prestigious Tauentzienstrasse in Berlin
The gloves are back on - online travel agents urged to play fair
The recent findings from the UK's competition watchdog point to an interesting potential intervention in the online travel market - and one which may give leisure companies an opportunity to make a decisive stand to regain ownership of their customers
Will BP's 1,200 electric vehicle chargers ignite a spark in the EV market?
BP's dramatic investment in a 1,200 location network of electric rapid chargers could significantly accelerate adoption, but will it be consumers or fleets that are first to take advantage?
How can CPG brands adopt more of a CLTV mindset?
I've been working a lot in Africa recently - which has been a fantastic privilege understanding the reality of CPG supply chains, sales and route to market, basic data and analytics
Davids and Goliaths share the gold
Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape
Consultant 2020: how analytics is changing graduate skillsets
The new set of standard graduate skills will include being able to manipulate large datasets (beyond the reach of spreadsheets)