New balls please
FMCG seeks a new formula to rediscover growth
Can the FMCG giants handle Brexit shock? The Brexit decision has stunned already struggling global markets, with the weakest post-recession growth for the OC&C Global 50.
Those who remember physics lessons will know nature abhors a vacuum. The same is true of business – and a political vacuum is exactly what we have after a rudderless UK ejected itself from Europe, sending the markets into a tailspin not seen since the global recession.
For the globe’s biggest fmcg players, the economic and political chaos unleased by Brexit could hardly have come at a worse time as the industry has stumbled to its weakest post-recession level of growth.Read publication
The sustained slowdown being experienced by the Global 50 FMCG giants is partly a reflection of cyclical exchange rate and commodity effects but also more concerning structural growth challenges as some of the old scale advantages erode and smaller nimbler competitors are better able to target specific consumer segments, aided by digital technologies
A dramatic slowdown in growth among the world’s biggest fmcg giants is underlined in our OC&C Global 50 rankings
In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150