Partnering to win in retail's digital age

How to stay ahead

Wednesday, February 28, 2018


For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany. However, as quickly as M-commerce has arrived, consumers are already moving on. Voice, social, AI are all trends that are already redefining the retail landscape yet again. 

OC&C and Google interviewed dozens of retail leaders from across Europe and surveyed over 6,000+ consumers to discover how this latest wave of change will play out and how retailers can ensure they stay on the right side of the changes taking place. Our research demonstrates that winning retailers are already thinking differently in four key ways: 

  • Think customer, not channel
  • Reinforce your distinctiveness
  • Organise around speed and accountability
  • Partner to win

OC&C contacts

Read Publication

Experts in this insight:

Suggested Reading

Monday, September 3, 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space

Monday, March 5, 2018

The talking shop

Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail

Monday, November 27, 2017

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.