Into the vortex

Software enters a new SaaS era

Wednesday, October 28, 2020


Software-as-a-Service (SaaS) – in short, software accessed online – has been around for a long time now. Our report identifies a new era in SaaS – characterised by a growing tendency for the most modern SaaS ‘power brands’ to keep on winning. This can be observed across verticals and geographies, and means the stakes to become the SaaS winner(s) in less penetrated segments are extremely high indeed.

This report explores why this is happening – importance of brand, growing network effects, etc – and the secrets of these winning firms’ success in cross-sell, AI/automation and M&A.

This report was co-written by Øystein Moan, Chairman and ex-CEO of Visma, and Colin Tyler, James McGibney, Justin Walters and Urszula Rakowska, members of OC&C Strategy Consultants’ TMT Practice. 

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