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News
Tuesday 27th February 2018
Alexa talks us out of going shopping
Bricks-and-mortar retailers struggling against online commerce face a new threat: voice-activated shopping. Almost half of British households will own a smart speaker by 2022, up from 10 per cent today.
Shopping through voice-activated devices, such as Amazon Echo and Google Home, will rise from an estimated £200 million today to £3.5 billion, making it the “next disruptive force in retail.”
Key Contacts
Matt Coode
Matt Coode
Partner
Will Hayllar
Will Hayllar
Global Managing Partner
