News Tuesday 27th February 2018

Alexa talks us out of going shopping

Bricks-and-mortar retailers struggling against online commerce face a new threat: voice-activated shopping. Almost half of British households will own a smart speaker by 2022, up from 10 per cent today.

Shopping through voice-activated devices, such as Amazon Echo and Google Home, will rise from an estimated £200 million today to £3.5 billion, making it the “next disruptive force in retail.”

Read full article here (external link – The Times)

Access report.

Key Contacts

Matt Coode

Matt Coode


Will Hayllar

Will Hayllar

Global Managing Partner

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