Alibaba’s JV with YNAP: a short-cut to bridge their trust gaps with Chinese shoppers and with brands
In OC&C’s recent research on Chinese luxury online shoppers, we found that international platforms like YNAP and Farfetch scored among top 5 for overall satisfaction by Chinese users, mainly due to their ability to guarantee product authenticity, and for the breadth of their offerings, including in-season products.
Both Alibaba’s Tmall and JD.com have been struggling to attract luxury brands and build attractive luxury E-Commerce platforms. Alliances with international players seem to be the best way to reach their goals.
Farfetch was already partnering with JD.com (JD is one of Farfetch’s major shareholders). Therefore, it is very logical that Alibaba engages in a partnership with Yoox Net-a-Porter.
Read our insight to find out more about our insights.
建议性文章
查看所有文章
星期三 7th 10 月 2026
Beyond the buzzword: The Longevity Economy
As consumers increasingly focus on not simply living longer, but living better for longer, a much broader consumer health opportunity is beginning to emerge.
星期二 25th 8 月 2026
The Winning Formula: The New Rules of Value Creation in Ingredients
After several years of volatility, the ingredients sector is entering a more demanding phase. Find out what that means for brands and investors.
星期三 19th 8 月 2026
Spirits M&A: a reset, not a retreat
After a decade of premiumisation-led growth, the Spirits sector is entering a more selective phase.
星期一 8th 6 月 2026