Alibaba’s JV with YNAP: a short-cut to bridge their trust gaps with Chinese shoppers and with brands
In OC&C’s recent research on Chinese luxury online shoppers, we found that international platforms like YNAP and Farfetch scored among top 5 for overall satisfaction by Chinese users, mainly due to their ability to guarantee product authenticity, and for the breadth of their offerings, including in-season products.
Both Alibaba’s Tmall and JD.com have been struggling to attract luxury brands and build attractive luxury E-Commerce platforms. Alliances with international players seem to be the best way to reach their goals.
Farfetch was already partnering with JD.com (JD is one of Farfetch’s major shareholders). Therefore, it is very logical that Alibaba engages in a partnership with Yoox Net-a-Porter.
Read our insight to find out more about our insights.
Suggested articles
View all articles
Thursday, November 14, 2024
The Ingredients Landscape: Growth, Trends and Opportunities
The ingredients market is experiencing robust growth, driven by evolving consumer preferences and structural market dynamics. As of 2024, the global ingredients market, particularly...
Monday, October 7, 2024
Opportunities in U.S. Pet
OC&C analyse the U.S pet industry amd what is driving strong growth and longevity, making it particularly attractive for investors.
Monday, September 30, 2024
The New Codes of Premiumization
Over the past two decades, premiumization has been a driving force in the alcoholic beverage industry as consumers are increasingly looking to higher-quality products....
Wednesday, August 28, 2024