Thought leadership
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
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Articles
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Thursday, February 12, 2026
AI Musicians vs. Machines: AI Disruption in the Music Industry
Awareness and debate around AI-generated music has intensified over the past year, with some headlines warning of an ‘AI Armageddon’ for artists and rights...
Monday, February 9, 2026
US Travel in 2026: From Turbulence to Tailwinds?
After a few years of volatility, the US travel sector is set to be returning to more familiar patterns - what does this mean...
Monday, November 3, 2025
AI From Greenlight to Glass: Broadcaster Implications
As social platforms and the advertising world race ahead with AI, broadcasters and producers should embrace the benefits of AI.
Thursday, September 18, 2025
Generative AI and the Future of Classifieds
The rapid consumer adoption of GenAI chat has brought the biggest disruption to online search since it was invented – and with it, a...
Thursday, September 4, 2025
Scoring Big: Unlocking the NIL Opportunity in College Sports
The Name, Image, and Likeness (NIL) era has transformed U.S. college sports from a highly regulated amateur model into a multi-billion-dollar commercial ecosystem -...
Friday, August 29, 2025
How to Build and Scale a Successful Retail Media Network
Retail Media is booming, emerging as digital advertising’s “third wave” after search and social. Yet, despite rapid growth, most Retail Media Networks remain immature,...
Tuesday, August 12, 2025
The State of the Union in German Retail
Following a few turbulent years, the German retail market in 2025 finds itself navigating the twin pressures of economic fragility and accelerating structural changes...
Reports
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Tuesday, February 10, 2026
Private Equity Transactions 2025
Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2025, and a glimpse into what 2026 holds.
Monday, November 24, 2025
Driving Value Creation in Private Equity
Private equity is at a turning point. Fundraising has slowed, exits are bottlenecked, and financial-engineering tailwinds are fading. But opportunity remains for those who...
Friday, October 24, 2025
Navigating the Rise of AI in Marketing: From Hype to Impact
Marketing has always evolved through waves of technological change, from the dominance of mass media to the performance era of digital. Artificial intelligence now...
Wednesday, July 23, 2025
Are Businesses Leaving Money on the Table? Unlocking Value Through Circularity
Circularity has long been framed as an environmental imperative, however it is just as much as commercial one. Our latest report, written in collaboration...
Tuesday, March 11, 2025
Unlocking the Potential of Home and Personal Services Marketplaces
The home and personal services sector represents a multi-trillion-dollar global opportunity, yet its digital penetration remains extremely low, at less than 2%. Unlike other...
Wednesday, January 29, 2025
Private Equity Transactions 2024
Explore sector insights, key highlights from the successful deals we supported across our core specialisms in 2024, and a glimpse into what 2025 holds...
Friday, November 15, 2024
The Global 50
Our annual Global 50 report, now in its 22nd year, provides an independent snapshot of the financial performance of the world’s FMCG powerhouses, uncovering...
Monday, October 21, 2024