Advanced Analytics & AI

Navigating and unleashing the power of Advanced Analytics and AI requires bold thinking

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Automation, Digital and AI are creating more and more data which can be used to drive better strategies and decision-making. This will only accelerate. Fortunately, we have the Advanced Analytics and AI Capabilities to unlock this value for our clients.

We utilise cutting-edge tools and Analytics techniques, and foster collaborative engagements with boards and C-suite executives. Our approach encompasses a spectrum of modern technologies, including analytics, Tableau, Python, data science, and employing Linear Models and Linear Mixed Models to rigorously test hypotheses. Our focus is resolutely on strategic engagement, steering clear of back-office roles and remaining committed to working directly with senior leadership.

Typical client questions we are addressing include:

  • What should my AI strategy be?
  • What is the optimal way of navigating Retailer Media Networks?
  • How do I optimise my marketing spend in this complex digital landscape?
  • What is the best way of growing margins across price ladders / SKU mix / promotional strategies?
  • How do I optimise portfolio in terms of locations, offering and formats?
  • How can I drive change by building our Analytics and AI capabilities?
  • How do I optimise my workforce to maximise profitability?

Analytics by sector

"Combining our advanced Analytics skills with deep sector insights and topic expertise we help management and investors devise winning strategies across all our sector focuses"

Martin Schwarzmann

Martin Schwarzmann

Partner & Global Generative AI Lead

Retail
Leisure & Hospitality
TMT
B2B Products & Services
Consumer Goods
Private Equity & M&A

Visualisation and Tools

“Our problem solving is transparent and collaborative, with a unique ability to tailor and embed processes and tools for your use after handover”

David Zdravkovic, Chief Analytics Officer.

We have a suite of plug and play tools that enhance traditional strategy projects and enable rapid diagnosing of the problems and facilitate strategy execution. We provide lasting value by ensuring the tools and capabilities are transferred to you after an initial burst of external support.

  • Pricing Tool

  • Promotions Tool

  • Location Tool

  • Range Optimisation Tool

  • eCommerce Tool

Meet our Advanced Analytics & AI leaders

David Zdravkovic

David Zdravkovic

Chief Analytics Officer

John Franklin

John Franklin

Partner & Global Analytics Lead

Martin Schwarzmann

Martin Schwarzmann

Partner & Global Generative AI Lead

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Contact our Advanced Analytics & AI team

Suggested reports

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Monday, February 11, 2019

Let’s get real about AI

There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting...
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Monday, September 3, 2018

Placing the right bets

Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space
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Tuesday, July 31, 2018

Making every purchase count

Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be...
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Monday, June 25, 2018

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more...
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Suggested articles

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Monday, October 14, 2019

The new kid on the block – Blockchain

Blockchain seems a notch less hot than it used to. As per Crunchbase data, investments in 2019 are estimated to be $3.38 billion, which...
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Sunday, September 29, 2019

What’s in store for retail analytics?

At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and...
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Thursday, September 19, 2019

7 step brand planning in a big data world

I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building...
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Thursday, May 30, 2019

Rethinking CPG revenue growth management: A 21st century approach

A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a...
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Industry expertise

We help top management of major multinational corporations and leading national companies as well as private equity firms, governmental and other public institutions develop winning strategies.

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B2B | Services

B2B | Services

B2B | Services

Delivering the knowledge and knowhow to measure and execute what business customers need

Consumer Goods

Consumer Goods

Consumer Goods

Helping you stay ahead in a fast-moving world

Leisure & Hospitality

Leisure & Hospitality

Leisure & Hospitality

Our experts help you focus on what you do best - making unforgettable experiences

Digital

Digital

Digital

In our digital age – with the right expertise and strategy – opportunities are boundless.

Private Equity & M&A

Private Equity & M&A

Private Equity & M&A

Helping you seize winning investment opportunities

Retail

Retail

Retail

Winning retail strategies for an ever-changing world

TMT

TMT

TMT

Strategies that power the heart of the digital economy

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